This morning I took yet another spec for a marketing manager job, this time for a small IT consultancy. They have a team of 3 sales people that generate a good amount of business but the MD feels there is more opportunity in the market place, so they’re now looking for their first marketer…and they are not alone!
Over the last year, we’ve seen a significant increase in the number of SME’s looking into marketing recruitment for the first time. The reasons cited for the vacancies tend to centre on a need to keep control of costs and generate more quality leads, and ultimately make the sales team more efficient and a productive unit.